The stock market is sometimes crazy world: As Apple succeeds, a new record – and the stock breaks down six percent. Reason, the overly high expectations, Apple’s stoked with his successes at the stockbrokers.
The success story of Apple gets a crack: Just two weeks after the death of company founder Steve Jobs put the electronics group but with new record figures. But for the first time in years, Apple has not fulfilled the high expectations of market players. They had become accustomed to huge growth and now wanted to see more and bigger jumps.
On learning of the results for the fourth fiscal quarter July-September nachbörslich the price fell by more than six per cent. “I can not believe my eyes,” said the presenter of the U.S. economy, Bloomberg TV station. “This is totally unusual.”
IPhone Example: From this, Apple sold 17 million units. They were still 21 percent more than in the same period last year. But the high sales figures for the previous quarter and the high expectations of up to 22 million units sold was not approached Apple. Many customers apparently were waiting on the new iPhone 4S, Apple brought out but not until recently.
The new CEO Tim Cook promised improvement. “I am confident that we will set a record in the December quarter of iPhone sales,” On the first weekend Apple sold more than four million new iPhones. In addition, Apple’s ambitions underpinned by a forecast significantly above the expectations of analysts: 37 billion dollars in sales and $ 9.30 earnings per share. In the quarter, Apple had earned $ 7.05 per share, while experts estimate was $ 7.39. Cook promised further growth: “We have fantastic things in the pipeline.” What it is, the new boss told the conference call after earnings do not. Secrets are part of Apple’s success.